About Kristina (she/her)A California-based creative executive with over 20 years in the marketing & communications industry, Kristina brings a blend of strategic perspective and creative expertise to each of her roles. Kristina’s experience ranges from re-inventing iconic, global brands to helping launch new brands and start-ups. With experience both in-house and on the agency side, Kristina has worked to build brands across many industries, categories and geographies.Kristina lives in the Los Angeles area with her husband and three children.